FAQ: questions about Niipy.

Niipy is the intelligence of local business: it analyzes your business for free, monitors your competitors and brings you customers who are searching nearby on Google and Google Maps. The free analysis sums up your Google reviews, your Google Business Profile and your website in the REV score, a number from 0 to 100, and compares you with your nearest competitors. Monitoring and Google & Maps Campaigns are paid services you add when you want more.

Niipy works in three steps, and you decide how far to go.

• 1. Analyze: the free analysis reads your reviews, your Google profile and your website, gives your business a REV score from 0 to 100 and compares it with your 3 nearest competitors. When you sign in with Google, the full report adds the views, searches, calls and direction requests of your Google profile.
• 2. Monitor: with Monitoring, Niipy keeps an eye on your reviews and the competitors in your area and alerts you when something changes.
• 3. Reach: with Google & Maps Campaigns, Niipy runs your ads on Google Search and Google Maps for people searching nearby, and shows you every week what they brought in.

The REV score is a number from 0 to 100 that sums up how your business shows up online, across three pillars: Reputation, Engagement and Visibility. It places your business in one of five bands, Prime (90–100), Strong (75–89), Steady (60–74), Rising (40–59) or Baseline (0–39), and compares you with your nearest competitors.

The REV score uses only public data from your Google profile and your website. Private profile data, such as views, calls and direction requests, appears in your full report but never enters the score. No social network is part of the score.

Niipy is for local businesses that customers look for on Google and Google Maps, such as restaurants, cafés and bars, hair salons, gyms and studios, boutiques, hotels and B&Bs, coworking spaces, bakeries, beauty labs and pharmacies. The REV score takes your sector into account, because every sector has its own balance.

You need a Google Business Profile for your business. The free analysis reads public data from your Google profile and your website. When you sign in with Google and give your consent, the full report adds the views, searches, calls and direction requests of your Google profile.

The Niipy app opens soon. Until then, you can ask for early access on our contact page: you get a confirmation email right away, and an invitation to your free analysis as soon as the app opens.

Niipy does not reply to reviews or publish posts on your Google profile today. Coming soon: replies to reviews and posts on your Google profile. Until then, the Engagement pillar of your REV score shows how well you look after your profile: replies to reviews, posts and photos.

With Monitoring, Niipy keeps an eye on the reviews and competitors in your area and alerts you, by email and in the app, when something changes. It costs €49 a month, plus €29 for each extra location or business. Monitoring includes these features:

• You get an alert when you receive a new review.
• You get an alert when a competitor in your area makes a move, for example when it adds new photos.
• You see the history and the trends of your reviews and your competitors over time.
• You see your REV score over time and get an alert when your band changes.
• You can follow up to 10 competitors in your area.
• You get a benchmark for your category.
• You can export your reports as PDF.

Every alert arrives in your inbox and in the Niipy app, so you know what has changed without checking your Google profile and your competitors yourself.

Niipy calculates the REV score every time it runs an analysis. With Monitoring, the score is recalculated automatically: you see how it moves over time, and Niipy alerts you when your band changes.

Niipy creates and manages ads for people looking for a business like yours in your area, in Google Search and on Google Maps, and, depending on your budget, on YouTube and Google Display. Campaigns start from your analysis: where you are behind your competitors and which searches are worth covering. They run automatically, a Niipy specialist always checks their quality, and every week you see your ads, the spend and the results.

The standard service runs on Google: Search and Google Maps, where people look for a nearby business when they are about to choose one, and, depending on your budget, YouTube and Google Display. Meta, TikTok, LinkedIn, X, Pinterest, Snapchat and ChatGPT are available as a Custom service.

On Google, what matters is the area and the search intent: your ads reach people who are looking for a business like yours in your area, at the moment they search on Google or on Google Maps. Targeting by age, gender or behavior is available only on the channels of the Custom service.

Your campaigns start after you have paid the management fee and your ad budget in advance. You don't need to approve each ad: a Niipy specialist always checks the quality of your ads, and Google checks every ad against its advertising policies. Once your campaigns are running, you get a report every week.

Every week Niipy emails you a report and shows it in the app: you see your ads, how much was spent and what it produced.

The weekly report shows views, clicks, conversions, conversion rate, cost per click and cost per conversion, together with the calls and direction requests that came from your ads.

Yes. You choose your ad budget, and if you want to change something in your campaigns, an operator helps you whenever you ask.

Give your campaigns a few weeks before you judge them, and read the weekly report to see what your ads have produced. Keep your Google profile complete and up to date too, because people look at it before they choose where to go.

For chains, franchises, agencies, local authorities and larger projects we work on a Custom basis: campaigns on Meta (Facebook and Instagram), TikTok, LinkedIn, X, Pinterest, Snapchat and ChatGPT, management of several locations, consulting and dedicated AI agents specialized in local marketing for your sector and your area. Custom work is a service, never a sale of data. It is priced on quote.

You can tell us about your project on the Niipy contact page. We plan every Custom project with you and send you a quote.

The analysis is free. Monitoring costs €49 a month, or €39 a month billed annually, plus €29 for each extra location or business. For campaigns you pay Niipy in advance the management fee, from €99 a month, your ad budget and 10% of that budget: Niipy invests it on Google and every week shows you how it was spent. All prices include VAT. Custom work is priced on quote.

In the EU, yes: all Niipy prices include VAT. Outside the EU, you pay the same amounts in US dollars, with no VAT.

You choose your ad budget and pay it to Niipy in advance, together with the management fee. Niipy invests it in your Google campaigns: Google Search and Google Maps first and, depending on your budget, YouTube and Google Display. Your campaigns run in Niipy's Google Ads manager account, and every week Niipy shows you how much was spent and what it produced.

Yes. You can cancel Monitoring anytime, and your analysis stays free, forever. The management fee for Google & Maps Campaigns is billed monthly.

The analysis is free for every location, and Monitoring costs €29 a month for each extra location or business. For campaigns across several locations, chains or franchises we work on a Custom basis.

You can pay by credit card.

You can write to the Niipy team with the form on the contact page, in Italian or English. Custom requests get a reply within one business day; early-access requests get a confirmation email right away.

Your data stays yours: we don't sell it and we don't share it. For comparisons with similar businesses we only use aggregated, anonymous data. We never train AI on your business, and you sign in with Google, so Niipy never stores your password. The Niipy security page explains every measure in detail.

Niipy may only be used to promote legal content that respects the regulations in force. Defamatory, illegal, violent or discriminatory content is not allowed, and neither are spam or phishing. Niipy can suspend or close any account or campaign that breaks these rules. Ads on Google must also follow Google's advertising policies.