From the blog
The local growth playbook
Practical guides on local marketing, AI visibility and multichannel ads — plus the strategy and analytics behind them.
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7 Time Management Skills That Drive Workplace Success Time management involves planning and prioritizing work so that limited hours go to what actually moves the business forward. Read article -
Build an AI Visibility Dashboard With Semrush and Search Console Build an AI Visibility Dashboard combining Semrush's AI Visibility Toolkit and Search Console data in one Google Sheet, live in Claude in about 90 minutes. Read article -
TikTok AI Shopping Assistant Brings In-App Chat to Checkout TikTok's new AI Shopping Assistant adds conversational product discovery and in-app checkout, built with Shopify, Stripe, and Salesforce. Read article -
Top 5 Inventory Management Software for Small Businesses 2026 The right inventory management software can streamline operations significantly. Read article -
John Jantsch's Four-Part System for Local Lead Generation He calls the move from rented attention to owned channels the essence of the Local Lead strategy. Suppose your biggest lead source disappeared tomorrow. Read article -
Chick-fil-A keeps human order-takers as retail data hits CTV ads Chick-fil-A keeps human order-takers while Walmart Connect and Best Buy Ads bring retail data to CTV via Magnite, reshaping the customer experience trade-off. Read article -
Retention Marketing Turns Customers Into Your Highest ROI Customer retention marketing is the discipline of systematically onboarding, re-engaging, reactivating, and earning referrals from existing clients. Read article -
Why Video Marketing Builds Customer Trust in the Age of AI Reputation marketing and video feed each other. Read article -
Online Advertising for SMEs: 12 Channels, CPCs and Budgets for 2026 By the end of this guide, an SME owner will know which online advertising channels to run, how much budget each realistically needs. Read article -
WhatsApp Business Automations: Set Up 24/7 Replies in One Hour Set up WhatsApp Business automations once and your shop, salon or clinic keeps answering customers at midnight. Read article -
Website cost for Italian SMEs 2026: budgets, WordPress and fees Design: custom UI/UX and bespoke graphic work increase costs by about €1,500-€5,000 compared with a quality WordPress theme adapted for the brand. Read article -
Agentic marketing: turning local signals into funded media actions Corporate teams can maintain brand standards while local teams contribute first-mover signals, and execution can become selective instead of standardized. Read article -
Muse for Small Business: Integrating AI Agents into Main Street Workflows The story here is about how Muse for Small Business moves from experiment to operation by plugging an AI agent into the apps and workflows local retailers. Read article -
Why 70% of Social Strategies Fail: Analysis from Real Audits 2026 (social strategy failure) First sentences: Owners and marketers will learn how to stop wasting ad spend and time by fixing six structural errors that cause social strategy failure. Read article -
AI pricing for local retailers: proving value with true holdouts True holdouts: Retailers and restaurants have long balanced central control with local judgment. Read article