Win your local market.
Niipy analyses your business for free against your nearest competitors, then creates and manages ads that bring you new customers from Google and Google Maps.
Niipy works in three steps, starting with a free analysis.
The free analysis shows where you stand online. When you want more, Monitoring keeps an eye on your competitors and Promotion brings you new customers.
Step 1: Free analysis
Niipy measures your reputation, engagement and visibility on Google and on your website, in one score from 0 to 100 (the REV score), and compares you with your nearest competitors. Free, forever.
Step 2: Monitoring
Niipy keeps an eye on the reviews and the competitors in your area and alerts you, by email and in the app, when something changes.
Step 3: Promotion
Niipy promotes your business where people nearby search: Google Search and Google Maps, plus YouTube and Google Display when your budget allows (Google & Maps Campaigns). Every week it shows you what your ads brought in.
Your REV score shows where you stand online.
The REV score sums up in a number from 0 to 100 how your business shows up online. It is built on three pillars: Reputation, Engagement and Visibility. Every sector has its own balance: for a restaurant, for example, reviews weigh most. The REV score tells you where you stand and how you compare with your nearest competitors.
- Reputation answers the question “What do customers really think of me?” It looks at the average rating, the number and the sentiment of your Google reviews.
- Engagement answers the question “Do I look after my Google profile?” It looks at your replies to reviews, your posts and how often you add photos.
- Visibility answers the question “How easy am I to find?” It looks at how complete your Google profile is (identity, contacts, opening hours, address, services, links and reviews) and at the SEO and performance of your website.
The overall score and each pillar fall into one of five bands.
- Prime90–100
- Strong75–89
- Steady60–74
- Rising40–59
- Baseline0–39
Over 5,000 businesses analysed, each with its own REV score.
Niipy shows your business to people who are searching nearby.
Niipy creates and manages ads for people looking for a business like yours in your area, in Google Search and on Google Maps. Campaigns start from your analysis: where you are behind your competitors and which searches are worth covering.
- Google Search and Google Maps first: your ads appear where people look for a nearby business when they are about to choose one, and on YouTube and Google Display when your budget allows.
- A weekly report: every week, by email and in the app, you see your ads, what was spent and what it produced, including calls and direction requests.
- Quality checked by a specialist: campaigns run automatically, a Niipy specialist always checks their quality and an operator helps you whenever you ask.
- Management fee from €99 a month: you pay it to Niipy in advance, together with your ad budget and 10% of that budget. All prices include VAT.
trattoria near me Google Search 
Google Maps +34% more customers Owners tell us what changed with Niipy.
“The initial report told me things about my place I didn't even know. In two months I doubled my followers and I'm booked solid until Easter.”
“I tried two agencies before Niipy. They cost ten times more and sent me reports I couldn't understand. Here I see exactly where my money goes.”
“The most surprising part is always knowing what my competitors are doing. Niipy alerts me when something changes — no more guessing.”
Niipy is made for the business around the corner.
Only what helps you decide
Every number in your analysis is there to help you decide what to do next. If it doesn't help, it stays out.
Written for owners
Niipy speaks the language of the person who runs the business, not the jargon of the agency pitching to it.
We protect your data
Your data stays yours: we don't sell it and we don't share it. For comparisons with similar businesses we only use aggregated, anonymous data. We never train AI on your business.
Read about securityYour analysis is free, and it always will be.
The Niipy app opens soon. Ask for early access and we will let you know as soon as you can start your free analysis. When you want more, you can add Monitoring and Google & Maps Campaigns.