About Niipy: clarity for every local business.

Niipy, the intelligence engine of local markets, analyzes your business for free, monitors your competitors and brings you customers who are searching nearby on Google and Google Maps, so you always know where you stand and what to do next.

Your data stays yours EU data residency No AI training

Get in touch Meet the team

Our story

We built Niipy for businesses like yours.

Most local businesses run on instinct. Their owners pour everything into the work, from the food to the haircut. That leaves them no time or budget for an agency that explains little and charges plenty.

Yet most of the data that matters is already public: your reviews, your Google profile and those of your nearest competitors. It's just scattered and hard to read.

So we built Niipy to bring that data together and read it for you.

The team

Niipy's team spans local marketing, product, AI, finance and design.

Valentina Farricella

Co-founder & CEO

Valentina co-founded MG Eventi and works in local marketing for restaurants, venues and events, bringing the business owner's point of view to Niipy.

Yuri Grassi

Co-founder, COO & CMO

Yuri founded Evensi, a global event discovery platform with more than 200 million aggregated events, used by 60 million people a year, and was Head of Product at Events.com after it acquired Evensi.

Saverio Patruno

Co-founder & CTO

Saverio developed AI models for Ferrari and digital platforms for Max Mara.

Andrea Pelleschi

CFO

Andrea co-founded Junto Innovation Hub and leads strategy, partnerships and the growth of the startups in the Junto ecosystem, Niipy among them.

Silvio Scripelliti

UI/UX Designer

Silvio designs the experience and the interfaces of the Niipy app and website, and is Product Designer at Junto Innovation Hub.

NIIPY S.r.l. is a startup in the Junto Innovation Hub ecosystem.

What we believe

Three principles guide everything we build.

Only what helps you decide

Every number in your analysis is there to help you decide what to do next. If it doesn't help, it stays out.

Written for owners

Niipy speaks the language of the person who runs the business, not the jargon of the agency pitching to it.

We protect your data

We don't sell or share your data, and we never train AI on your business.

Read about security

By the numbers

Niipy has already analyzed over 100,000 businesses.

100,000+

businesses analyzed

each with its own REV score

pillars in every REV score

Reputation, Engagement and Visibility

Part of the Junto ecosystem

Junto Innovation Hub is an innovation ecosystem founded in 2017. It incubates and accelerates Niipy and supports its development.

The analysis is free, forever.

The free analysis gives you your REV score, a comparison with your nearest competitors and the priority moves to improve. When you sign in with Google, the report adds views, searches, calls and direction requests.

Get in touch See pricing