Free analysis of your local business.
Niipy's free analysis reads your Google Business Profile, your reviews and your website, gives you a REV score from 0 to 100 and compares you with your 3 nearest competitors. Then it lists the priority moves to improve.
It starts with your REV score.
Your REV score sums up how your business shows up online in one number from 0 to 100, built on Reputation, Engagement and Visibility.
The overall score and each pillar fall into one of five bands.
- Prime90–100
- Strong75–89
- Steady60–74
- Rising40–59
- Baseline0–39
Over 100,000 businesses analyzed, each with its own REV score.
What your analysis covers.
The three pillars of your REV score, your nearest competitors and the priority moves to improve.
Reputation
Niipy reads your Google reviews: your average rating, how many reviews you have and their sentiment, broken down by topic, so you see what customers praise and what they complain about.
Engagement
Niipy measures how well you look after your Google profile: whether you reply to reviews, how often you publish posts and how often you add photos.
Visibility
Niipy works out how easy you are to find: how complete your Google profile is, from identity, contacts and opening hours to address, services, links and reviews, plus the SEO and performance of your website.
Your nearest competitors
The analysis compares your REV score with those of your three nearest competitors, so you see at a glance whether you are ahead or behind in your area.
Your priority moves
The analysis lists the priority moves to improve, so you know where to start: for example, replying to your reviews or completing your opening hours.
Your full report, with Google
When you sign in with Google, the full report adds Results: the views, searches, calls and direction requests of your Google profile. This private data never enters the REV score.
After the analysis, Monitoring keeps watch.
With Monitoring, Niipy keeps an eye on the reviews and competitors in your area and alerts you when something changes. It costs €49 a month, plus €29 for each extra location or business. All prices include VAT.
- Review alerts. You hear about new reviews by email and in the app.
- Competitor alerts. Niipy keeps an eye on up to 10 competitors in your area and tells you when one of them makes a move, for example when it adds new photos.
- Your REV score over time. Niipy recalculates it automatically and alerts you when your band changes.
- History and benchmark. You see trends over time, compare yourself with the benchmark for your category and export a PDF report.
This is what an analysis usually finds for a local business.
Questions about the free analysis
Yes. The analysis is free, forever: your REV score, a comparison with your nearest competitors and the priority moves to improve. You don't need a credit card.
The Niipy app opens soon. Until then, you can ask for early access on our contact page: you get a confirmation email right away, and an invitation to your free analysis as soon as the app opens.
The REV score uses only public data from your Google profile and your website. Private profile data, such as views, calls and direction requests, appears in your full report but never enters the score. Instagram and other social networks are not part of the analysis. Your data stays yours: we don't sell it and we don't share it. For comparisons with similar businesses we only use aggregated, anonymous data.
Yes. The analysis is designed for local businesses of every kind, from restaurants and cafés to hair salons, gyms, boutiques and hotels. Every sector has its own balance between Reputation, Engagement and Visibility: for a restaurant, for example, reviews weigh most.
When you sign in with Google, the full report adds Results: the views, searches, calls and direction requests of your Google Business Profile. This private data appears only in your full report and never enters the REV score.
The analysis is free, forever, and shows where you stand today. Monitoring is a paid service: Niipy keeps an eye on the reviews and competitors in your area, recalculates your REV score automatically and alerts you when something changes. It costs €49 a month, or €39 a month billed annually, plus €29 for each extra location or business. All prices include VAT.
The analysis is free for every location, and Monitoring costs €29 a month for each extra location or business. For campaigns across several locations, chains or franchises we work on a Custom basis.
Get early access to your REV score.
The Niipy app opens soon. When you ask for early access, we'll let you know as soon as you can get your free analysis: your REV score, a comparison with your nearest competitors and the priority moves to improve.