From the blog
The local growth playbook
Practical guides on local marketing, AI visibility and multichannel ads — plus the strategy and analytics behind them.
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AI visibility to diagnose falling store visits and fix fundamentals Its Scout product measures AI visibility at the location level and now adds brand-level visibility and Answer Engine Optimization capabilities. Read article -
Local businesses: Turn Discovery into Sales with Conversational AI Local businesses can turn discovery into purchase by linking local inventory, conversational assistants and timed social drops. Read article -
google pixel and Sheets canvas: Two-week pilot for local businesses This article explains how google pixel phones, their proactive conversation features, and Google Sheets canvas work together and what a cafe, salon, gym… Read article -
Lead generation for local businesses with Shopify and Semrush Local businesses need lead generation that turns discovery into paying customers. Read article -
Search optimization for local businesses Fix listings reviews KPIs Search optimization means making your business facts, content and community signals easy for both humans and AI to read. Read article -
Performance reviews: turn manager comments into measurable workflows Performance reviews must do more than praise; they must tie a clear comment to a measurable task, a tool, and a check-in that repeats. Read article - Overall Comments for Performance Appraisals for Local Businesses Opening outcome: After reading this you will be able to write balanced, concrete overall comments for performance appraisals that motivate staff… Read article
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Walmart Apple Pay rollout: Local business checklist for tap-to-pay Walmart will accept Apple Pay and Google Pay, enabling tap-to-pay contactless transactions at select Walmart and Sam’s Club stores initially… Read article -
Local businesses: testing ChatGPT, CTV, DOOH and search budgets This article is about local businesses and how to weigh ChatGPT ads, connected TV, digital out‑of‑home, display benchmarks… Read article -
Google Pixel 11 Pilot Guide for Small Businesses: Watch, Tag, Tensor How Pixel 11 phones, the Tensor G6 chip, the Pixel Watch and the Pixel Tag turn into a 30-day pilot with real KPIs for a restaurant, salon, gym or shop. Read article -
Employee reviews to run two-week experiments for conversion ROI Employee reviews are a tool local business owners can use to tie staff behaviour to customer conversion and advertising return on investment. Read article - Local marketing: How CKE and Scorpion turn Demand Gen into visits Scorpion pairs Demand Gen with AI Max, Broad Match, and Smart Bidding. Read article
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Pixel tag and Pixel Buds Pro 2 for small businesses to reduce delays The pixel tag is a stainless steel finder that links to Google’s Find Hub network and shows a lost item’s location. Read article -
Local search: Measure AI scrapes, social signals, and automation Local search is changing, and this article explains what small businesses and their marketers must measure, automate, and control. Read article -
How local business can sync Meta AI ads with fulfillment capacity Meta's AI ad features promise a speed your kitchen or counter has to deliver: check fulfillment capacity before scaling campaigns that sell immediacy. Read article