Local market data for the people who shape cities and regions
Every day Niipy analyzes local businesses and turns what it finds into reports on neighborhoods, cities, regions and sectors for companies, banks, insurers and public bodies.
Every question about a place has an answer on the map
What kind of restaurant is missing in Milan, and which area has the most room for one?
NoLo has only three Japanese and Korean restaurants, all rated above 4.6. Pizzerias are plentiful and have been declining for a year. It is the area of Milan with the most room for an opening of this kind.
How is Café Garance, which is applying for credit, doing compared with the other bars in the Croix-Rousse?
Café Garance is growing faster than the other bars in the Croix-Rousse: its reviews rose 38% in a year, against 6% for the area, and its rating holds steady at 4.6. Few businesses close in the area, a good sign for the credit application.
How is the local market changing in De Pijp, Amsterdam?
De Pijp's market is stable, but its mix is changing: in three years restaurants and cafés went from 26% to 33% of businesses, while shops fell from 32% to 24%. More kitchens and more late openings change the area's risk profile.
Is Valencia's historic center emptying out?
No. More businesses open in Valencia's Ciutat Vella than close: over the last 12 months the net balance is +16. The mix is shifting, though: clothing stores are declining, while restaurants, cafés and tourist accommodation are growing.
Are businesses in the Algarve ready for people who search for them online?
Not fully. Two reviews in three are in a foreign language, many of them in German, but only one business in five has a description in German and one in three replies to reviews. Those are the two priorities to work on.
Which pharmacies are open right now in Kreuzberg, Berlin?
Here are the pharmacies open right now in Kreuzberg:
- Lindgrün-Apotheke Wiener Straße · 250 m
- Mohnblumen-Apotheke Görlitzer Straße · 500 m
- Apotheke am Kranichsteg Adalbertstraße · 900 m
The assistant answers with three pharmacies open right now, how far each one is and hours verified today. The data comes from Niipy through MCP, along with the date of the last check.
We read every business in an area, every day
- Position in local search results
- Reviews and ratings
- Prices, hours and services
- Openings and closures
- Competition by area and sector
Business by business, with the history of every month.
Four ways to use our data
Area analysis
Reports on cities, neighborhoods and sectors: how many businesses there are, how they change, where supply is thin or crowded.
Datasets and API
Structured data on local businesses, updated continuously, to plug into your own systems.
Data for AI
Structured, verified sources on the local market for AI platforms and assistants, including through MCP.
Local market indices
Periodic indices to publish together with trade associations and public bodies.
We answer the questions of people who invest, lend and govern
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Businesses and franchises
Where should we open our next stores?
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Banks
How is the business applying for credit doing, compared with its area?
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Insurers
How is the local market changing in this area?
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Cities, regions and chambers of commerce
Is the historic center emptying out?
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Tourism boards
Is the destination ready for people who search for it online?
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AI platforms and assistants
Which businesses in this area are open and reliable?
We work with public, aggregated data
Public data
We collect public data on local businesses and keep it on servers in the European Union.
Aggregated data
Area analyses use aggregated data only. The private data an owner connects to Niipy stays theirs.
Verified listings
Every owner can check and correct their own listing.
Tell us what you want to understand about your area
- An analysis of your area
- A sample report
- Access to datasets and the API