Digital Strategy

Summary This article provides an actionable guide to strengthening the local online presence of businesses such as restaurants, shops, and services, featuring a checklist for auditing listings, updating information, site content, review management, and social profiles, useful for boosting multi-channel ad campaigns. Key takeaways Conduct a thorough audit of local listings to ensure consistency of name, address, contact details, hours, and services across all platforms. Regula

Summary This article explains how schema markup, focusing on Local Business, Service, and FAQ, can boost AEO for local businesses. It shows how reliable structured data increase visibility, trust, and the effectiveness of multi-channel campaigns for SMEs. Key takeaways Make sure name, address, hours, and services are clear and consistent across your site and listings to boost user trust and local visibility. Implement Local Business, Service, and FAQ schema to align responses

Summary This article proposes a practical method for measuring AI visibility for SMEs, useful for optimizing campaigns on Meta, TikTok, and Google. It describes concrete metrics (AI Visibility Score, Mentions, Cited Pages), useful tools, and actionable steps to correct inaccurate information and boost exposure. Key takeaways Understand the three key AI metrics: AI Visibility Score, Mentions, and Cited Pages, useful for measuring brand exposure. Use large prompt datasets: avoi