Analytics & Insights

Summary Measuring the AI attribution gap is essential for SMEs today: discover a three-level framework, practical metrics (AI share of voice, citations, branded search), the GA4 regex to capture AI referrals, and a 90-day operational plan to connect AI visibility and conversions. Key takeaways Use a three-level framework (eligibility, visibility, results) to translate AI presence into measurable, actionable signals for your strategy. Monitor AI share of voice, citations, and

Summary An effective sales report for SMEs guides local business owners to collect useful data, select operational metrics, create up-to-date dashboards, and turn insights into actions to increase leads, bookings, and store visits. Key takeaways Define a clear objective before creating the report: audience and purpose guide the choice of the most relevant metrics for your business. Bring together CRM, marketing tools, and sales data in a single dashboard to create a single so