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Summary Practical strategies for local business advertising campaigns on Meta, Instagram, Facebook, TikTok, and Google/YouTube. Focusing on video content, local targeting, shopping integration, measurement, and A/B testing to turn visits and leads into measurable conversions. Key takeaways Set clear objectives before launching local business advertising campaigns: awareness, traffic, leads, or bookings to measure real performance. Use short-form video and vertical creatives t

Summary Leverage CRM for local business advertising campaigns: create segmented win-back, testimonial, and customer celebration audiences, automate emails and messages, measure responses, and re-engage lost customers to boost ROI and store visits. Key takeaways Segment customers with negative feedback in the CRM and send automated win-back campaigns that address the issues and rebuild trust. Turn positive reviews into testimonial campaigns: select stories in the CRM, obtain p

Summary Being found anywhere online means aligning SEO, social, and new AI-powered search to convert visits into local customers. This text explains the key data, operational priorities, and how to tailor content and platforms to increase visibility and performance in multi-channel campaigns. Key takeaways Integrating SEO, social content, and AI signals is essential: optimize titles, local listings, and creative assets to boost presence where users discover brands. Monitor ne