# Niipy

> Niipy is AI-powered business intelligence for local businesses. It analyzes a business's online presence, reputation and competitors — and keeps monitoring them over time — so owners of restaurants, salons, gyms, hotels and shops know exactly how to grow in their local market. Running ad campaigns is an optional add-on, not the core.

Niipy is made in Modena, Italy, by Junto Innovation Hub. The marketing site is in English. The core idea: **first you understand your business and your market, then — if you want — you act.**

## What Niipy does (the core)

**AI business intelligence**, always free to start, verticalized by industry (a restaurant gets restaurant insights; a salon gets salon insights). For each business Niipy builds a report covering:

- **Identity & positioning** — type, category, target audience, how Niipy sees the business.
- **How customers find you** — visibility on Google search and Maps, the keywords customers use.
- **Reputation** — sentiment analysis across all reviews, broken down by topic.
- **Competitors** — the competing businesses in your area, tracked over time: ratings, content, prices and moves.
- **Opportunities** — concrete growth opportunities and benchmarks against your area, ranked by impact.
- **Action plan** — three prioritized actions for the next 30 days.

It is **not a one-off snapshot**: Niipy keeps monitoring reviews, competitors and positioning, and alerts you when something changes. Continuous competitor intelligence is the standout value.

## Optional: ad campaigns (add-on)

When the insights say it's time to act, Niipy can build and run ad campaigns for you across 7 channels (Google, Instagram, Facebook, LinkedIn, Pinterest, Snapchat, Twitter), with daily AI optimization and a human expert reviewing every ad before it goes live. This is an **optional add-on**, not the main product.

## Pricing

- **Free** — €0, forever: the full business analysis (report, reputation & review score, key growth opportunities, comparison with local competitors, recommended actions).
- **Pro** — €49/month per business (about €39/month billed annually): everything in Free plus continuous monitoring, review alerts, competitor watch (up to 10 local competitors), reputation trends over time, local market benchmark, content & campaign suggestions, PDF export. Extra businesses €29/month each.
- **Custom** — let's talk: for chains, franchises and agencies — multi-location management, advanced territory & category analytics, dedicated dashboards, API access, priority support.
- **Ads add-on** (optional, any plan): Niipy can run your ad campaigns for you — $9 per activated channel + 5% of ad spend.
- No setup fees, no contracts, cancel anytime.

## Who it's for

Restaurants & cafés, salons & beauty studios, gyms & fitness studios, hotels & B&Bs, shops & boutiques, and local professional / B2B services. First focus: restaurants and beauty/hair salons in Italy.

## Key facts

- Company: Niipy, by Junto Innovation Hub — Modena, Italy.
- Core product: AI business intelligence (analysis + continuous monitoring of reputation & competitors). Ads are optional.
- Time to first analysis: under 1 minute, delivered by email. Insights and action plan are immediate.
- Data & privacy: analysis starts from public data (Google profile, reviews, website, social); Stripe for payments, Google OAuth for access, GDPR-compliant, no data sold to third parties.
- If ads are enabled: not a Meta/Google reseller — integrations use official APIs; ad accounts and spend stay in the owner's name.

## Main pages

- [Home](https://www.niipy.ai/): AI business intelligence for local business.
- [Business Analysis](https://www.niipy.ai/business-analysis): the free AI analysis + ongoing monitoring.
- [Multi-Channel Ads](https://www.niipy.ai/multi-channel-ads): the optional campaigns add-on.
- [Pricing](https://www.niipy.ai/pricing): Free / Pro / Custom + ads add-on.
- [About](https://www.niipy.ai/about): the team and the principles behind Niipy, built in Modena.
- [Contact](https://www.niipy.ai/contact): talk to the team — reply within one business day.
- [Security](https://www.niipy.ai/security): encryption, EU data residency, GDPR, no AI training on your data.

## Blog & guides

Practical, regularly-updated guides for local-business owners on visibility, advertising, reputation and AI. Full archive and per-article pages (with publish/update dates) are listed in the sitemap: https://www.niipy.ai/sitemap.xml — RSS: https://www.niipy.ai/rss.xml

- [Blog](https://www.niipy.ai/blog): all articles and guides.
- [Local Marketing](https://www.niipy.ai/blog/categories/local-marketing): getting found and winning customers locally.
- [Advertising](https://www.niipy.ai/blog/categories/advertising): running ad campaigns across channels.
- [SEO](https://www.niipy.ai/blog/categories/seo): search visibility for local businesses.
- [AI](https://www.niipy.ai/blog/categories/ai): using AI for local growth.
- [Digital Strategy](https://www.niipy.ai/blog/categories/digital-strategy): online strategy for SMEs.
- [Customer Experience](https://www.niipy.ai/blog/categories/customer-experience): reviews, reputation and retention.
- [Analytics & Insights](https://www.niipy.ai/blog/categories/analytics-insights): measuring what works.

## Languages

- English — https://www.niipy.ai/